Notes from Michael Gartenberg on Blackberry’s consumer about-face
From RIM needs to make the BlackBerry business-sexy
Everything was geared toward the consumer. The talk was of touch screens and multitouch gestures, photo tagging and cataloguing, media and music synchronization, and the integration of social networks such as Twitter and Facebook…
But it wasn’t just that these consumer features were being highlighted. It was also noteworthy that nothing was said about the core functions that have made RIM and BlackBerry the darling of the IT organization…
When it comes to mobile, it’s not necessarily what IT thinks is important; it’s what the end user thinks.
