1. Without explicitly saying the word Hotmail, Google recently launched an Email Intervention campaign. Designed to help us get our friends off of old providers, and onto Gmail so we can gchat, call, and video chat with them, the video is aimed at hotmail users, and the people who love them.

    Days later (coincidence?), Microsoft releases Gmail Man, a friendly, creepy mailman who asks embarrassing, intrusive questions while he delivers your email.

    Never mind that Google Apps for Business (the closest analog to Office 365) doesn’t have ads in Gmail, and that Microsoft’s Hotmail is full of even blinkier, more garish ads (a better comparison for ad-laden consumer Gmail in the video).

  2. Wily correspondents: your days are numbered. Google Apps enables email receipts.

    Read receipts allow senders to monitor the status of the messages they send and allow recipients to acknowledge receipt of mail.

    Opinion has long been mixed on email receipts. Overt aggression on behalf the sender? A necessary evil for evasive recipients?

    Most use receipts only as last resort when communicating with poor correspondents or as pseudo-legal documentation tool. In any case, they are a staple of enterprise culture. Long enabled in Microsoft Exchange/Outlook environments, Google has brought them to Google Apps.

    Email read receipts must be enabled by an organization’s domain administrator before users can access the feature.

  3. Microsoft battles Google Apps campus popularity with some creative licensing

    As of June 2011, more than 12 million students use Google Apps for Education.

    Google provides its premium Google Apps service for free to schools, so it’s tough out there for a Microsoft enterprise sales team courting the next generation.

    parislemon:

    Microsoft Pays University of Nebraska To Use Office 365

    When you can’t beat em (Google Apps in the Cloud), don’t even try. Pay people to use your service instead. 

    No, it’s not straight-up cash. But it’s still hundreds of thousands of dollars in incentives such as other Microsoft software. Money that would otherwise be revenue from the University of Nebraska to Microsoft. So yes, they are paying them. 

  4. Cheeky, but exceedingly friendly ad for Microsoft Windows 7. The play here is that Windows is better for fun stuff, like watching movies on DVD, than Mac.

    Those familiar with Apple’s “I’m A Mac…” ads might  notice a bit of role-reversal. Here the PC is affable, friendly, trying to help… while the Mac is mildly defensive and jealous. Zing!

    Using a handmade stop motion animation style not unlike Michel Gondry’s, perhaps the only flaw in this charming ad is that it’s so visually intoxicating, you might just forget what the ad is for.

    (thanks for the pointer, sameera!)

  5. Office 365 is fantastic repackaging of Microsoft’s Office license options, but no response to Google Apps

    Two weeks ago, Microsoft held an event in San Francisco announcing Office 365 (Broadcast in Silverlight. Cheeky.)

    The word “cloud” was used quite a bit, and much of the cloud value proposition was presented: (No need to manage your own data center, no need to admin servers, etc.)

    One couldn’t be blamed for thinking this was a Microsoft response to Google Apps.

    But there’s little new user-facing technology in play here.  Office 365 will not be available until 2011 (quarter unspecified), so much can change.  But the picture being painted right now is that Office 365 is about offering some quite flexible, attractive licensing options to Microsoft customers, not about competing head on with Google Apps technology.

    We were quite impressed with Microsoft’s recognition of different employee types within an organization who may need less Office to chew on (and a correspondingly smaller license footprint).

    What left us wanting was lack of web-based strategy (feature complete web-based apps), and lack of inter-organizational strategy (low-friction collaboration with those outside your company, such as customers and vendors).

    The Office 365 press and product websites are currently light on specifics. Microsoft is likely buying time to fill out its vision. But with enough reading between the lines, some things become clear: Microsoft is working to convert existing Office buyers to a remotely hosted Office experience. It’s not trying to convince anybody to stop using Google Apps, or that the Office can excel as a browser experience.

    Over the next week, Rank & File will be making sense of the new Microsoft Office landscape in a series of posts. Microsoft is awash in Office brands: Office Web Apps, BPOS, Office Live, Lync, Office 365. Which are the truly new products? Which can be mapped to the ever-more seductive consumer experiences enticing employees away from their enterprise business suites? What’s coming, what’s going?

    Join us as we catalog the chaos.

    photo by talented Flickr user Sunfox.